Prompt Engineering Is Dead, Long Live Context Engineering
The clever prompt phrase mattered when models were smaller. What actually moves the needle now is what you put in the context window, and what you leave out.
"It looked fine when I tried it" is not an evaluation strategy. Here is the harness we run before any prompt or model change ships.
Traditional software has unit tests because a function either returns the right value or it does not. LLM output does not work that way, which is exactly why so many teams skip testing it altogether and rely on a developer eyeballing a handful of responses before every deploy. That approach catches obvious breakage and misses everything subtle — which is most regressions.
The golden set is the one teams skip because it is tedious to build. It is also the one that actually catches regressions before a customer does — a prompt tweak that improves nine cases and quietly breaks a tenth will slip past any amount of manual spot-checking but shows up immediately as a red row in a regression diff.
"Is this a good answer?" is not a rubric an LLM judge can score consistently. "Does the answer cite a source for every factual claim, avoid recommending a discontinued product, and stay under 150 words?" is. The specificity that feels tedious to write is exactly what makes the judge model's scores reproducible enough to trust in a CI pipeline.
An eval suite that a developer has to remember to run gets skipped the week of a deadline — which is exactly the week a regression is most likely to ship. We wire the golden-set regression into CI the same way a unit test suite runs, with a required pass before a prompt change can merge. It slows down the fun part of prompt iteration slightly. It has caught more production incidents for us than any other single practice in this list.
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Thirty minutes with the people who would actually do the work — no discovery deck, no account manager.