
One of Singapore’s established halal caterers had grown into venues, weddings, corporate events, catering and tingkat — five businesses telling one story badly. Visitors could not tell which ballroom was which, or whether the company handled the whole day or only the food.
Enquiries arrived as one-line messages with no event type, date or venue, so every lead began with three rounds of questions.
The service lines are stated up front — wedding, corporate, catering, tingkat, bento — so a visitor places the company in the first five seconds.
Four ballrooms presented with year, name and location, so a planner compares them instead of scrolling a gallery.
Event type, venue, date and what is needed — captured in the hero, with no-obligation framing, so the first reply can be a real answer.
A decade of weddings and corporate events carried through the page as evidence rather than adjectives.
Taken from the client’s own reporting, not our estimates.
Chosen for the next five years of the product, not the first demo.
Thirty minutes with the people who would actually do the work — no discovery deck, no account manager.